BRIEF
METHOD
Birdwatching was a hobby undertaken in developed countries such as the United States of America and the United Kingdom. The rising popularity of the car increased the mobility of birdwatchers and this made new locations accessible to those interested in birds. Second wave was possible by the emergence of optics after WW2 and field identification guides. Now, with mobile Internet, smart-phones and digital cameras the experience is on the whole new level.
● Redesign the RSPB iPhone app
● Provide better search experience for birdwatchers in the field
● Make the app for birders with different skill level
● Research and exercise the role of an information architect/content strategist (e.g. research methods and principles, and then use them to create, select and organise material for a media-rich mobile application)
The following steps were taken to achieve the goals insuring the user is at the center of the design process.
1. Heuristic evaluation and user review of RSPB British Birds App
2. Competitor analysis
3. Contextual Interviews in the field
4. User research
5. Organization, Wireframing and Prototyping
6. Formative evaluation
BEFORE
AFTER
PROCESS
Navigate to see presentation
RE-IMAGINE YOUR SEARCH EXPERIENCE
NEW RSPB British Birds App combines new Visual Search, Bird Identifier, and Life-lists testifying to bird-spotting successes! With inclusive design and birders needs in mind was designed the greatest field guide to the birds of Britain. For passionate twitcher and occasional birdwatchers.
IDENTIFIER
Visual identification in Basic and Advanced mode. Interactive process will help to narrow down your search. Slide left to see immediate results.
Providing side-by-side comparisons on mobile screen.
PHASE 2
Search and visualization
for mobile in the course
of Ornithology REPORT
Looking over these hard-won entries gives immense satisfaction. Each entry evokes memories of travel in interesting places, and is nothing less than a "trophy" testifying to bird-spotting successes!
– View your sightings on a map
– Create lists
– Export and share
LISTS ARE FUN!
Build an App.
For everyone.
This application can be used by anyone, from novice birdwatchers to ornithologists. The features for novice birdwatchers are: the Tips, the Glossary and the Identificator. Experts might find the Lists and the Comparison functions more interesting.
